BADTOWN Design Co. is a full service graphic design studio with Tom Booth at the helm. Starting in 2007, BADTOWN Design Co. sprang into life after winning a poster design competition for the band, Westbound Train. All the while taking part in an extensive education in Graphic Design, ranging from online courses to completing his Masters degree, specialising in Advertising.
In 2011, Tom compiled a book comprising entirely of gigposters and a quote for each from their creators. This book is called, The Wall: Modern Day Music Posters. With lessons learnt from this book, the next year he set about making the follow up. This time rather than focusing on the quantity of posters, the concept of this book was the studio spaces of the designers themselves, this was entitled, The Wall: Inside The Poster Studio.
During all this time, BADTOWN Design Co. has been growing and expanding into other areas of Graphic Design. Starting off with some of the biggest names in Ska and Punk in the client list, and moving onto some of the biggest companies in the world, has helped turn this one trick pony into a full service design studio.
Identity & Branding
Articles and Publications:
How did you start?
I started by catching the “Graphic Design Bug” during the first day of college. I worked my young butt off trying to do the best I could during that first year. The second year, I managed to enter and win a design competition that one of my favourite bands was running at the time. Since then I started working for bands and companies, and so on.
Where do you see BADTOWN Design Co. going?
Ideally, I’d love to take this and turn it into a big design agency, landing big contracts and creating great work for great brands. Or keeping it just me, but doing the same thing.
Do you have any advice?
Hustle. Work your ass off. Design everything. Be nice, but don’t be a push over.